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Features of targeted search for partners on the German market

On October 12, the Novosibirsk City Chamber of Commerce and Industry organized a webinar “Features of targeted search for partners on the German market: main mistakes of the Russian entrepreneurs during entering the German market and ways to overcome them” for the Novosibirsk business.

The organizers of the webinar are Novosibirsk City Chamber of Commerce and Industry, the company “Axandis GmbH” and the representative office of the Russian Chamber of Commerce and Industry in Germany.

Speakers are Head of the Representative Office of the Russian Chamber of Commerce and Industry in Germany Sergey Nikitin, members of the Circle of Experts at the Representative Office of the Russian Chamber of Commerce and Industry in Germany: Head of the Eastern Europe Department of the company “Axandis GmbH”, member of the Circle of Experts at the Representative Office of the Russian Chamber of Commerce and Industry in Germany Marina Evdokimova, Chairman of the Board of the Circle of Experts at the Representative Office of the Russian Chamber of Commerce and Industry in Germany, CEP Consulting Holger Hartwig.

On the Russian side more than 10 companies joined the webinar.

The Vice-president of the Novosibirsk City Chamber of Commerce and Industry Tatyana Bernadskaya greeted the participants and noted that one of the main tasks of the Chamber is to expand trade and economic relations of small and medium-sized enterprises in the region with foreign partners. Therefore, the Novosibirsk Chamber of Commerce and Industry holds webinars that allow Novosibirsk entrepreneurs to be acquainted with the peculiarities of interaction with partners from different countries and the specifics of different world markets.

Sergey Nikitin noted that during the pandemic German companies faced supply disruptions from abroad, failure to fulfill contractual obligations etc. German business faced with the question of how to expand economic ties with Russia, so the Representative Office of the Russian Chamber of Commerce and Industry in Germany offered to hold a series of remote meetings with entrepreneurs from different regions of Russia to support their export activities.

Holger Hartwig introduced the participants to the activities of the Circle of Experts at the Representative Office of the Russian Chamber of Commerce and Industry in Germany, which was created in 2019. It is an officially registered professional association, which activities include assistance in establishing contacts, information and consulting support aimed at expanding economic ties with business from Russia.

Marina Evdokimova gave practical recommendations on searching for the partners in Germany. She told in detail about the parameters by which the German market assesses the export potential of a foreign company, what the “product map” is, how the price of the product is calculated, how to avoid typical mistakes (overpriced or not calculated price), what information is expected from a Russian company, what are the legal ways to enter the market (distribution, direct sales, sales representative, own production), how to conduct certification of goods.

The webinar was dedicated to the development of mutually beneficial trade cooperation between Russian and German enterprises, promotion of Russian goods, services and technologies.

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